Current role · SourceEazy

Introducing SourceEazy

A marketing website and AI-powered onboarding for a B2B merch commerce platform.

5Website pagesHomepage + 4 landing pagesAI onboarding6-step store builderVisit the site
Role
Senior Product Designer
Company
SourceEazy
Period
2025 to now
Platform
Web

Part 1 · The website

01.Overview

Build, launch and scaleyour merch business, AI automated

SourceEazy is a supply chain and B2B commerce platform for the promotional products industry: design, source, and manage premium products from trusted global suppliers.

One platform serves four very different buyers, so the website’s job is to let each one find their product fast, then hand them to a page written only for them.

Build, Launch & Scale Your Merch Business, AI Automated

Design, source, and manage premium products from trusted global suppliers

Create a merch store for athleisure & casual fashion products…

The hero starts with a prompt, not a menu. Try a suggestion.

02.Research

Two dozen sites, studied end to end

Before designing, I collected full-length pages from merch, swag, print-on-demand and B2B commerce sites, and compared how each one explains a complex offer, structures a long page, and moves a visitor toward a demo or sign-up.

Reference sites, captured full length for comparison.

03.Homepage

One homepage, four doors

The homepage opens with an AI prompt, sorts visitors into four audiences, then gives each product its own section before ending with a live demo booking. Select a section to jump to it.

The complete SourceEazy homepage
  • Promise
  • Trust
  • Offer
  • Product deep-dive
  • Action
  • Wayfinding

04.Product sections

Offer fully customizable products through your eCommerce ordering platform

Four cards, one per audience, each in its own colour that carries through to its landing page: Design Studio for distributors, decorators and dealers; ProofEazy for suppliers; MerchStore for digital creators; AI Catalog Builder for catalog automation.

No designer, no developers, no supply chain headache

“Merch Business Simplified.” Fully customizable products from ten countries. AI-powered design to distribution. Domestic and global supply chain automated.

The product configurator is shown, not described: pick a color, decorate, add phygital tags and add-ons, and turn the garment to any side.

Distributor Store

“There’s no better place for you to build.” Five benefits as an accordion: Dynamic Merch Store, Customizable Products, Automated Ordering, Seamless Operations and Complete Reporting.

Manage everything in one place. From back office to front of store, you’re always in control with the fully centralized SourceEazy Admin.

MerchStore

“AI merch store, eCommerce, fulfillment automated.” The platform helps you simplify and speed up ordering of company-branded swag by centralizing all tasks and providing 24/7 control over orders and payments.

A real product card sits in the middle, “powered by the world’s best checkout”, between the pitch and five numbered features: smart inventory control, automated order fulfillment, shipment tracking, curated merch collections, team collaboration.

AI Catalog Builder

“Every spread, a new way to share your brand’s story.” Design fully custom catalogs that present your products with clarity, consistency and purpose, strengthen your corporate identity, and let you sell with complete confidence.

The section shows the whole job in one frame: pick a catalog, customize it, and create a personalized copy with your company name, logo and a unique URL.

05.Landing pages

Four landing pages, one skeleton

Each product gets a full landing page written for its buyer. They share one structure, so the team can ship and test them quickly, and visitors who compare products always know where to look.

  1. HeroA plain promise, Get Started and Book a Demo, three quick reassurances.
  2. Explore our featuresNine tiles covering the whole product at a glance.
  3. See it in actionA video or live demo of the real product.
  4. Core capabilitiesA bento of the biggest jobs the product does.
  5. Pricing and impactPlans with a free trial, then measurable outcomes and a closing “Modernize how you…” call to action.
Design Studio landing page, full length

Distributors, decorators, dealers

Make your site a custom ordering platform

Effortlessly offer fully customizable products on your website with our streamlined, factory-direct design-to-delivery system.

Explore our features

  • Fast Store Launch
  • Branded Storefronts
  • 2D/3D Product Configurator
  • AI Design Proofs
  • Instant Order Workflow
  • Integrated Payments
  • Supplier-Direct Sourcing
  • Custom Merch Experience
  • Scalable Store Management

Measurable impact

  • Faster store launches
  • Higher conversion rates
  • Lower operational costs
  • Bigger margins
  • Stronger customer retention
  • Unlimited scalable growth

Plans Essential $59 · Business $143 · Enterprise custom, each with a 30-day free trial

“Modernize how you sell branded merchandise”

Part 2 · The onboarding

06.Onboarding problem

Two sign-ups, no AI, and no way to see the store before paying.

I audited the two existing sign-up flows screen by screen and listed what was in the way.

Problem 1

  • Agentic search
  • Small modal, less preview
  • Less product selection area
  • Theme selection problem, no customization facility

Problem 2

  • No agentic search
  • Poor product selection without details filter
  • No AI theme customization facilities
  • AI automation missing, and we need it

Target solution / goal

We need to create a unified, AI-powered system that eliminates the existing two-type sign-up process. The entire user journey, from product selection and customization to account setup and completion, should be handled within a single, seamless flow with better user experience.

The audit in Figma: old screens, problems, and the target flow.

07.Onboarding flow

Six steps from idea to live store

Products and brand come first; account and payment come last, once there is something worth paying for. Progress is saved at every step, and “Save & Exit” is always in the corner. Select a step.

Step 1 of 6

Let’s choose your account type

Next you’ll pick products, add your logo and AI builds the store around them. Three cards replace the old two separate sign-ups: Distributor (design studio, instant proofing, presentations, orders, trusted suppliers), Suppliers (start selling your promotional products and services), and Creator / Business (the easiest way to launch and scale your merch store, AI automated).

08.AI store studio

The assistant shows its work

An AI that silently produces a website feels like a slot machine. In the Design Store step, the assistant narrates each stage as it builds, then explains the result in plain words and hands over a real design system the user can review, compare and change.

Premium swag product e-commerce storefront with a modern SaaS aesthetic, deep orange and emerald green accents, soft gray background, rounded product cards, clean typography, bold product imagery…

Theme created

  1. Understanding design direction
  2. Creating color palette
  3. Building typography system
  4. Designing components
  5. Creating responsive styles
  6. Checking accessibility
  7. Preparing preview

I created Emerald Horizon: an emerald primary (#059669) with a teal accent, Inter headings over Inter body text, 16px card radius and spacious spacing.

+ Make it more premium+ Review mobile+ Generate alternate versions+ Increase contrast

Generated design systemV1

Color system
15 tokens · 10-step scales
Typography
11 styles · Inter
Components
24 components · 5 states
Radius & shadows
16px · elevated
Responsive
1440 → 375px
Accessibility
7 of 7 checks pass

Rebuilt from the Design Store screen.

09.Decisions

What shaped the new flow

  • One flow for every accountDistributor, Supplier and Creator / Business start from the same first screen instead of two separate sign-ups.
  • Value before paperworkPick products and add a brand first; subdomain, email and password come only once the store exists.
  • A preview that growsA rough preview in Brand Config becomes the full store in Design Store, a saved card in Basic Info, and the live store on the final screen.
  • AI does the work, people stay in charge“Let AI handle it” sits next to “Customize colors”; Compare, Variations and History make every AI result reversible.
  • Never lose progress“Progress saved” and “Save & Exit” on every step, so a long setup can be finished later.
  • Search like you talkAI Search with suggested ideas (“Swag for a tradeshow booth”) next to classic filters for people who know what they want.

10.Visual language

Deep green for the story, warm cream for getting work done.

The marketing site lives in near-black greens with soft glows and lime highlights, so product screenshots glow. The onboarding switches to a calm cream canvas with an emerald primary, because there the user’s own brand and products should take center stage.

  • Night green#06140F
  • Glow green#0F3B2C
  • Lime highlight#7EC73C
  • Emerald action#0F7A55
  • AI orange#E8461E
  • Cream canvas#FAF8F3

SourceEazy, build, launch and scale your merch business.

See it livesourceeazy.com

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