Introducing SourceEazy
A marketing website and AI-powered onboarding for a B2B merch commerce platform.
Part 1 · The website
01.Overview
Build, launch and scaleyour merch business, AI automated
SourceEazy is a supply chain and B2B commerce platform for the promotional products industry: design, source, and manage premium products from trusted global suppliers.
One platform serves four very different buyers, so the website’s job is to let each one find their product fast, then hand them to a page written only for them.
Build, Launch & Scale Your Merch Business, AI Automated
Design, source, and manage premium products from trusted global suppliers
The hero starts with a prompt, not a menu. Try a suggestion.
02.Research
Two dozen sites, studied end to end
Before designing, I collected full-length pages from merch, swag, print-on-demand and B2B commerce sites, and compared how each one explains a complex offer, structures a long page, and moves a visitor toward a demo or sign-up.
03.Homepage
One homepage, four doors
The homepage opens with an AI prompt, sorts visitors into four audiences, then gives each product its own section before ending with a live demo booking. Select a section to jump to it.
- Promise
- Trust
- Offer
- Product deep-dive
- Action
- Wayfinding
04.Product sections
Offer fully customizable products through your eCommerce ordering platform
Four cards, one per audience, each in its own colour that carries through to its landing page: Design Studio for distributors, decorators and dealers; ProofEazy for suppliers; MerchStore for digital creators; AI Catalog Builder for catalog automation.
No designer, no developers, no supply chain headache
“Merch Business Simplified.” Fully customizable products from ten countries. AI-powered design to distribution. Domestic and global supply chain automated.
The product configurator is shown, not described: pick a color, decorate, add phygital tags and add-ons, and turn the garment to any side.
Distributor Store
“There’s no better place for you to build.” Five benefits as an accordion: Dynamic Merch Store, Customizable Products, Automated Ordering, Seamless Operations and Complete Reporting.
Manage everything in one place. From back office to front of store, you’re always in control with the fully centralized SourceEazy Admin.
MerchStore
“AI merch store, eCommerce, fulfillment automated.” The platform helps you simplify and speed up ordering of company-branded swag by centralizing all tasks and providing 24/7 control over orders and payments.
A real product card sits in the middle, “powered by the world’s best checkout”, between the pitch and five numbered features: smart inventory control, automated order fulfillment, shipment tracking, curated merch collections, team collaboration.
AI Catalog Builder
“Every spread, a new way to share your brand’s story.” Design fully custom catalogs that present your products with clarity, consistency and purpose, strengthen your corporate identity, and let you sell with complete confidence.
The section shows the whole job in one frame: pick a catalog, customize it, and create a personalized copy with your company name, logo and a unique URL.
05.Landing pages
Four landing pages, one skeleton
Each product gets a full landing page written for its buyer. They share one structure, so the team can ship and test them quickly, and visitors who compare products always know where to look.
- HeroA plain promise, Get Started and Book a Demo, three quick reassurances.
- Explore our featuresNine tiles covering the whole product at a glance.
- See it in actionA video or live demo of the real product.
- Core capabilitiesA bento of the biggest jobs the product does.
- Pricing and impactPlans with a free trial, then measurable outcomes and a closing “Modernize how you…” call to action.

Distributors, decorators, dealers
Make your site a custom ordering platform
Effortlessly offer fully customizable products on your website with our streamlined, factory-direct design-to-delivery system.
Explore our features
- Fast Store Launch
- Branded Storefronts
- 2D/3D Product Configurator
- AI Design Proofs
- Instant Order Workflow
- Integrated Payments
- Supplier-Direct Sourcing
- Custom Merch Experience
- Scalable Store Management
Measurable impact
- Faster store launches
- Higher conversion rates
- Lower operational costs
- Bigger margins
- Stronger customer retention
- Unlimited scalable growth
Plans Essential $59 · Business $143 · Enterprise custom, each with a 30-day free trial
“Modernize how you sell branded merchandise”

Suppliers
Production-ready product proofs, generated in seconds.
Generate personalized proofs, catalogs, and microsites instantly. Eliminate back-and-forth and close sales faster.
Explore our features
- Agentic AI Search
- Smart Recommendations
- Automated Proof Generation
- Branded Proposal Builder
- AI Catalog Builder
- Merch Store Deployment
- Artwork Customization
- Distributor Enablement
- Performance Analytics
Real results across every quote
- 90%less back-and-forth between sales, design and customers
- 2.4saverage time from configure to photoreal, on-brand proof
- 3xfaster quote-to-close with proofs and microsites built in
- 40%higher conversion when customers see it before they buy
Plans Business $143 · Business Pro $243 · Enterprise custom, each with a 30-day free trial
“Modernize how you sell branded merchandise”

Digital creators and businesses
The easiest way to launch your merch store — today
Build and sell made-to-order custom products with AI. No inventory. No upfront costs. No supply-chain headaches.
Explore our features
- Fully Customizable Product
- Automated factory direct product sourcing
- Seamless ordering and delivery platform
- Manage your Pricing Model
- Seamless Integration
- No code Implementation
- Custom URL
- Phygital - NFC Tags
- 24/7 Tech Support
Measurable impact
- Rapid deployment
- Automated fulfillment
- Higher engagement
- Greater control
- Faster campaigns
- Enterprise scale
Plans Essentials $29 · Business $143, each with a 30-day free trial
“Modernize how you manage branded merchandise”

Catalog automation
Turn static catalogs into shoppable sales experiences
Convert any supplier PDF into a dynamic, personalized, fully shoppable digital catalog — generated instantly with AI.
Explore our features
- Instant Catalog Conversion
- AI-Powered Catalog Generation
- Smart Product Formatting
- High-Fidelity Visual Rendering
- Shoppable Digital Catalogs
- Built-in Engagement Analytics
- Mass Personalization
- Self-Serve Creation
- Automated Design Workflow
Measurable impact
- Faster deal cycles
- Higher conversion
- Lower operating costs
- Scalable distributor enablement
- Data-driven selling
- Modern merchandising infrastructure
Plans Starter $59 · Business $143 · Enterprise $243, each with a 30-day free trial
“Modernize how you build and deploy catalogs”
Part 2 · The onboarding
06.Onboarding problem
Two sign-ups, no AI, and no way to see the store before paying.
I audited the two existing sign-up flows screen by screen and listed what was in the way.
Problem 1
- Agentic search
- Small modal, less preview
- Less product selection area
- Theme selection problem, no customization facility
Problem 2
- No agentic search
- Poor product selection without details filter
- No AI theme customization facilities
- AI automation missing, and we need it
Target solution / goal
We need to create a unified, AI-powered system that eliminates the existing two-type sign-up process. The entire user journey, from product selection and customization to account setup and completion, should be handled within a single, seamless flow with better user experience.
07.Onboarding flow
Six steps from idea to live store
Products and brand come first; account and payment come last, once there is something worth paying for. Progress is saved at every step, and “Save & Exit” is always in the corner. Select a step.
Step 1 of 6
Let’s choose your account type
Next you’ll pick products, add your logo and AI builds the store around them. Three cards replace the old two separate sign-ups: Distributor (design studio, instant proofing, presentations, orders, trusted suppliers), Suppliers (start selling your promotional products and services), and Creator / Business (the easiest way to launch and scale your merch store, AI automated).
Step 2 of 6
Start with our print on demand product selection
An AI Search bar (“I’m looking for swag ideas for a Tradeshow”) with ready-made ideas: swag for a tradeshow booth, employee onboarding kit, premium client gifts, sports team gear, eco-friendly giveaways. Your logo can be previewed on every product. Detailed filters sit on the left, and a tray at the bottom keeps count: “4 products selected”.
Step 3 of 6
Let’s add your brand
Upload a logo and AI reads it: logo detected, brand colors identified, visual style analyzed, product categories analyzed. Primary, secondary and accent colors are filled in for you, with “Use detected colors” or “Customize colors”. A rough preview of the storefront updates on the right as you go, or you can simply press “Let AI handle it”.
Step 4 of 6
An AI assistant designs the store
Describe the look you want and the assistant builds a theme step by step, then explains its choices. The result is a real design system: 15 color tokens, 11 type styles, 24 components with 5 states, responsive from 1440 to 375px, and 7 of 7 accessibility checks passing. Preview on desktop, tablet or mobile, compare variations, and go back in history.
Step 5 of 6
Let’s set up your account
Only now, with a store already designed, do we ask for account details: store subdomain (checked live: “apple-fashion.sourceeazy.com is available”), company name, email and password with a strength meter. A card on the right confirms “Your store design is saved”.
Step 6 of 6
Let’s choose your package
Both plans start with a 14-day free trial and include your 4 selected products. Essential, $29 a month, for digital creators, operators and solopreneurs. Business, $143 a month, for schools, sports teams and businesses.
Finished
Payment successful
Your subscription is active and sign-in details are on their way. Two clear next steps, Go to Dashboard or Visit Store, above a summary of everything just created: the store and its URL, the 4 products, and the package and theme.
08.AI store studio
The assistant shows its work
An AI that silently produces a website feels like a slot machine. In the Design Store step, the assistant narrates each stage as it builds, then explains the result in plain words and hands over a real design system the user can review, compare and change.
Premium swag product e-commerce storefront with a modern SaaS aesthetic, deep orange and emerald green accents, soft gray background, rounded product cards, clean typography, bold product imagery…
Theme created
- Understanding design direction
- Creating color palette
- Building typography system
- Designing components
- Creating responsive styles
- Checking accessibility
- Preparing preview
I created Emerald Horizon: an emerald primary (#059669) with a teal accent, Inter headings over Inter body text, 16px card radius and spacious spacing.
Generated design systemV1
- Color system
- 15 tokens · 10-step scales
- Typography
- 11 styles · Inter
- Components
- 24 components · 5 states
- Radius & shadows
- 16px · elevated
- Responsive
- 1440 → 375px
- Accessibility
- 7 of 7 checks pass
Rebuilt from the Design Store screen.
09.Decisions
What shaped the new flow
- One flow for every accountDistributor, Supplier and Creator / Business start from the same first screen instead of two separate sign-ups.
- Value before paperworkPick products and add a brand first; subdomain, email and password come only once the store exists.
- A preview that growsA rough preview in Brand Config becomes the full store in Design Store, a saved card in Basic Info, and the live store on the final screen.
- AI does the work, people stay in charge“Let AI handle it” sits next to “Customize colors”; Compare, Variations and History make every AI result reversible.
- Never lose progress“Progress saved” and “Save & Exit” on every step, so a long setup can be finished later.
- Search like you talkAI Search with suggested ideas (“Swag for a tradeshow booth”) next to classic filters for people who know what they want.
10.Visual language
Deep green for the story, warm cream for getting work done.
The marketing site lives in near-black greens with soft glows and lime highlights, so product screenshots glow. The onboarding switches to a calm cream canvas with an emerald primary, because there the user’s own brand and products should take center stage.
- Night green
#06140F - Glow green
#0F3B2C - Lime highlight
#7EC73C - Emerald action
#0F7A55 - AI orange
#E8461E - Cream canvas
#FAF8F3
SourceEazy, build, launch and scale your merch business.
See it livesourceeazy.com
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